Description

No matter your title or department, you play a role in how your firm shows up. This session will explore how anyone-from marketing teams to project managers-can and should contribute to visibility, relationship-building, and professional growth. 

Francesca Wallace, our very own Storytelling Board Delegate, will host this event using her Intentional Marketing method. We’ll look at an inside-out approach-focusing on how creating value through your firm’s internal culture, communication, and alignment can naturally translate into stronger external visibility and business development. 

Learn how to recognize opportunities, represent your firm with intention, and become a brand ambassador from wherever you sit. 

In today’s ever-changing market, the ability to pivot is key. This session will also emphasize how these strategies remain consistent through shifting business seasons. No matter the climate, using the right tools and mindset will keep your firm and YOU positioned for growth. Attendees will walk away with practical ways to support their firm’s growth and elevate their own professional presence. By becoming a thoughtful steward of visibility, you not only contribute to your company’s success-you’ll also champion your role within the AEC industry.

The Philadelphia chapter of Professional Women in Construction would like to thank our generous event sponsor, for making this event possible. Thank you!

As well, please help us thank our generous annual 2025 Giving Partners who ensure that we can provide rich events and programming that support our mission this year. Thank you!